
A report on the Iza website (Japanese) says that a growing number of well-to-do newly-weds in China are electing to have photographs taken of themselves wearing traditional Japanese dress. The service is provided by Japanese planning company Watabe Wedding who first set up an office in Shanghai six years ago. Around 30-40% of the roughly 1,000 couples who use Watabe's services elect to have their photos taken with kimono and hakama for their commemorative album. Watabe charges 45-90,000 yen for the album alone but they have been benefiting from the rise of China's middle class and the willingness of parents to splurge on a wedding where the "one child policy" means it will be the only chance to do so for many. The company believes that some Chinese families find western style dress wedding photographs to be a bit showy and have come to prefer the restrained elegance that the Japanese traditional setting offers.