
I just love the way copies are made cheerfully in Japan. In this case, "I Love New Tokyo" which is copy of the old "I Love NY" campaign. Above is a shot of one of the zillion posters that fill Tokyo's Yamamote Line offering a grand prize to ringside seats to the next grand sumo tournament in Tokyo as seen below.

Of course the real purpose of "I Love New Tokyo" is not civic pride---it is to promote the new "Tokyo Towers" mega project of downtown condos (prices start at $1.2 million USD for a very small 80sqm 2 bedroom).