
Loose socks boss loses his business
Akira Tokita, the man who started the "loose socks" phenomenon among Japanese schoolgirls, has lost his business after his company Browndoll went bankrupt...Thanks to the appreciation schoolgirls showed to his products, Tokita enjoyed widespread fame during the mid-'90s. He was awarded for presenting Japan with the "loose socks" that have arguably become as much a symbol of Japanese schoolgirls as sailor suit uniforms. (Mainichi Shimbun, March 26, 2003)


