Yomiuri: Men in 20s plump for Net over TV
Men in their 20s spend more time surfing the Internet than they do watching TV, the first time such a result has been seen in any generational category, according to a study by Hakuhodo DY Media Partners Inc. The research firm's study showed that the male twentysomethings surveyed spent an average of 116 minutes a day accessing the Internet via personal computers, five minutes longer than the time they devoted to watching TV. The firm has been carrying out the survey since 2004, but said this was the first time Net use had come out above TV viewing in any of its generational categories, a result it attributed to the increasing time people are spending watching video on the Internet. The survey examines the amount of time devoted each day to TV, radio, newspapers, magazines and the Internet--either by personal computer or cell phone--in each generation. For the survey as a whole, the time spent watching TV each day was 164 minutes, more than double the time spent on the Internet of 68 minutes. Only men in their 20s spent more time on the Internet using personal computers than watching TV. Females aged between 10 and 19 were found to spend 99 minutes each day using the Internet via their cell phones, far longer than the overall average for this category of 18 minutes. The survey was conducted in February and received responses from 1,919 men and women aged between 15 and 69 living in Tokyo, Osaka and Kochi prefectures.