
FOCUS: Mobile phone-using 'Red Feather' campaign launchedKyodo, Wednesday October 19, 11:44 PM--- A mobile phone-using fundraising system made its debut in the annual "Red Feather" campaign which began on Oct. 1, enabling those who are hesitant to stop in front of people holding collection boxes and make contributions to easily donate money....
"The 'Red Feather' campaign is widely supported by middle-aged and elderly people, but we would like to lure young people in their teens and 20s," said Atsushi Fukui, chief of the accounting section of the Central Community Chest of Japan....."QR code" printed nationwide to enable users of camera-equipped mobile phones to read them....