


Gay Americans favour hybrid electric vehicles
As do transsexuals, lesbians and bisexuals
The Register, Wednesday 2nd November 2005 13:05 GMT...US gay, lesbian, bisexual and transgender consumers... are "significantly more interested in hybrid electric vehicles than their non-gay counterparts".
That's according to a study by Harris Interactive ... reckons this demographic - abbreviated to GLBT - ... "Nearly three-quarters (72%) of GLBT consumers indicate they are more likely to consider purchasing a vehicle from a manufacturer that has specifically targeted automotive advertising to the GLBT community." Regarding hybrid electric vehicles, 51 per cent of GLBTs consider it worth paying the extra for the technology, compared with just 34 per cent of the non-GLBT population.
We look forward, therefore, to Toyota targeting the GLBT market with an online ad campaign declaring: "Prius: brings out the bisexual in you" or "Test drive the Prius - the car that swings both ways"....