...Founded in 1996, TOKYOPOP has operations in the United States, Japan, Germany and Great Britain, has an annual revenue of about $40 million and sells as many as 10 million books a year, according to Levy, the CEO..
For comparison, the religious book series "Left Behind" does an initial print run of 3 million books for each new volume, and rapidly sells out. There are something like 12 volumes. And that's the sole product of a small "boutique" publisher. TokyoPop isn't even big enough to be considered small, they're microscopic.