ECONOMIC FORUM / To help increase tourism, first beautify Japan ...
"Ushinawareta Keikan" (Lost Sights of Beauty), by Prof. Ryuichiro Matsubara of Tokyo University's graduate school. In the book, Matsubara says, "The affluence of a country can be judged in part by the extent of the beauty of its sights." "Why are the sights surrounding our day-to-day lives so strange and ugly?" . . .The first thing that must be done to encourage toreign tourists to visit is to make Japan a country that the Japanese themselves feel is "beautiful." . . . piority instead should be placed on projects to make the cities beautiful, such as those to have electricity, telephone and other cables laid underground. ---The Yomiuri Shimbun, 4, Feb. 2003
