Japan stages the soft drinks showdown -
The Times, Markets - UK - April 29, 2006
...a senior Coca-Cola Japan executive, the Japanese soft drinks market has become the leading indicator for markets everywhere else. Minute trends in sweetness, flavour, health-consciousness and marketing are all identified in Japan before being applied to the United States, Europe and elsewhere.
For this reason, the current Japanese showdown between green tea and canned coffee is, Coca-Cola says, the one for the rest of the world to watch[url=http://business.timesonline.co.uk/article/0,,13133-2156372,00.html"]...more...[/url]
