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Mainichi: TV viewers complain that SoftBank ad might encourage bullying
A significant number of TV viewers have lodged complaints about an advertisement for SoftBank Mobile services, saying it might encourage bullying. The humorous ad features four female university students -- dressed and groomed almost identically -- chatting near a tennis court. One student proposes to the group, "Let's call each other and talk about the game." But one of the young women says, "That's OK, you don't have to. You'll have to pay if you call me." To which the first student says, "Oh, that's right, you're not a SoftBank user." The ad then explains the fees for SoftBank's Mobile services over a subtitle that reads, "Please respect your friends"...In some online chat sites, several users asked sarcastically, "Can't we be friends with someone if we don't use cost-free mobile phone services?"