I notice the stupid Kobe Beef craze in North America lately. Diners are selling half-pound Kobe beef burgers for $9.99. In Canada you get Kobe Beef steak for $25. Go figure. Everyone is calling any beef "Kobe beef" which is made in the U.S. or Canada.
I think the Kobe beef producers' association should trade mark the name like the French have done with Champagne, Dijon, Cognac. No one can call beef "Kobe" unless its made in the very traditional "Kobe" style. Leave it to the Americans to cheapen yet another brand.