Subaru and the Off World Colonies bring you the new WRX

[Kuang_Grade]

[Doctor Stop]

That thing got a hemi?

[Kuang_Grade]

Personally, I find the TV commericals a bit flat and don't work as a whole...The first has nothing to do with the second nor the second with the third. In the second ad, they bite too hard on Blade Runner style that is a complete disconnect when the car is shown, although it did certainly break through the ad clutter the first time I saw it...that and having an clearly Asian guy as the focus for the ad...

The "trilogy"
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The Blade Runner ripoff by itself
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http://www.nytimes.com/2007/07/10/business/media/10adco.html?ex=1188360000&en=baac588f9366ea81&ei=5070
...continued from first post

He added, “These are the kids who grew up playing video games,” many of which were, of course, sold by Japanese companies like Nintendo and Sony.

Subaru joins a lengthening list of advertisers capitalizing on the rising interest in Japan among younger American consumers. For example, in a campaign by BBDO West, part of the BBDO Worldwide unit of the Omnicom Group, Mitsubishi Motors North America introduced the 2006 Eclipse sport coupe to the rhythmic sound of Japanese taiko drums. And last November, the BBDO New York office created a short film called “Samurai” — subtitled, “A completely fabricated modern-day ancient true fable” — as part of a campaign for General Electric.

“The thread of Japanese pop culture permeates so much of American pop culture,” said John Nash, a partner at Moon City Productions in New York, the agency creating the WRX campaign. That represents another element of crossover because Moon City is the agency that creates ads for Subaru aimed at gay and lesbian consumers. It is the first time, Mr. Mahoney said, that ads from Moon City will appear in media directed at the general market. (The Subaru creative agency for mainstream campaigns is DDB Worldwide in New York, part of Omnicom.)

“We want everyone to play in their own sandbox,” Mr. Mahoney said, referring to the usual lines of demarcation among the Subaru agencies, “but if there’s an opportunity to have a better idea, so be it.” “We’re all working for the brand,” he added. Mr. Nash echoed his client. “Our specialty is in one area,” Mr. Nash said, “but an idea’s an idea.” “The 12 years we’ve worked with Subaru has given us a 360-degree view of the brand,” he added.

As for the perspective that Moon City brings to the campaign, Mr. Nash said: “As guys, we love the WRX. That stuff’s in our DNA.” In other words, the fact that men love fast sports cars is nature, not nurture. The three WRX commercials, each 30 seconds long, are to become available online in three stages: today, next Tuesday and July 31. The commercials are to start running on television next month, during programs that will include coverage of the X Games on ESPN; the WRX is the car sponsor of the games.

TV “is probably the least important component” of the campaign, Mr. Mahoney said, reflecting the changing media consumption habits of the men in their 20s and 30s whom Subaru executives call “manchilds.”“They’re chronologically older” than when they were teenagers, Mr. Mahoney said, “but they still like having fun.” Among the cars that compete with the WRX for those drivers, he listed the Mazdaspeed 3, the Mitsubishi Evo and the Volkswagen GTI.

The Subaru Web site will also offer content like wallpapers and buddy icons as well as an invitation to join “WRX Nation” to receive information about the car. The content available for cellphone users will include ring tones that Subaru promises will emulate “the sound of the turbocharged WRX engine.” On the interactive aspects of the campaign, Moon City is working with R/GA in New York, part of the Interpublic Group of Companies. The WRX print ads are planned for September issues of magazines read by younger men. Among them are AutoWeek, Blender, Complex, ESPN The Magazine, The Fader, Game Informer, Import Tuner, Maxim, Spin and Subiesport.

Subaru introduced the WRX in 2001. In its most popular year, 2002, there were 22,910 sold. The company sold 8,757 last year, when it became known there would be a redesign for the 2008 model year. Asked for the sales goal for the 2008 model, Mr. Mahoney replied with a laugh, “My standard answer is always, one more.”

[FG Lurker]

Just bought a brand new Legacy B4 GT spec.B with the leather/sunroof/McIntosh/everything else package. Black with black leather. I'll be picking it up later this week, either Thursday or Friday evening.

[Adhesive]

Just bought a brand new Legacy B4 GT spec.B with the leather/sunroof/McIntosh/everything else package. Black with black leather. I'll be picking it up later this week, either Thursday or Friday evening.

Nice. That's an awsome car, congrats.

BTW: Since when are blade runner, fast and the furious, crouching tiger, and Heroes aspects of Japanese manga?

[amdg]

FG Lurker - nice!! When are we going for a spin?

[FG Lurker]

FG Lurker - nice!! When are we going for a spin?

Any time! And we need to have that beer sometime too. Definitely the season for it!

[amdg]

Cool, but you're buying as it seems like you've been working as an Irish Pub chef or something lately.

[FG Lurker]

That thing got a hemi?

Forced induction.

[FG Lurker]

Cool, but you're buying as it seems like you've been working as an Irish Pub chef or something lately.

Man, if I could make 250,000/hour I'd be taking you for a spin in a new Ferrari. Maybe in a few more years... I don't mind buying the beer though.

[oyajikun]

Just bought a brand new Legacy B4 GT spec.B with the leather/sunroof/McIntosh/everything else package. Black with black leather. I'll be picking it up later this week, either Thursday or Friday evening.

Nice car! I had my first experience driving a Legacy GT a few weeks back when my Forester was in the shop. I decided then and there that it would be my next ride.

[Takechanpoo]

you gaijin dudes better remember that Legacy (except for Outback) is treated as creepy otaku car in Japanese users.
But Legacy is great stubborn car which have been copied by proud German Audi.

[FG Lurker]

Nice car! I had my first experience driving a Legacy GT a few weeks back when my Forester was in the shop. I decided then and there that it would be my next ride.

I have a 2000 Legacy B4 RSK currently and the changes over the past 7 years are amazing.

I considered both a Forester and various non-Subaru cars but in the end the rock-solid reliability of my current car kept me at Subaru and the great styling of the B4 won out over the more practical Forester.

The car is at the dealer already... Just waiting for the police to finish the parking space processing so I can get insurance and pick it up.

Fresh from the factory (unwashed and with a chunk of paper sticking out of the door):


(Click for larger image)

[DrP]

I've never been a fan of Subaru - going back to the Chad DiMarco days and watch him sadly blow up dozens. I much preferred the Mazda 323GTX and Lancia Delta. If I was gonna get a Subaru buster today it would be a Citroen or Ford. The WRX just sounds too 'clappy' and handling really isn't that great.

This is a real car -- http://youtube.com/watch?v=fbjxpwN1Rcw Drive one of these and you'll never sit in a Japanese car again.

[FG Lurker]

a Citroen or Ford

So what are you driving these days?

[DrP]

Absolutely nothing - I feel I've gone through my 'carbon credits' and no need to burn more. I've got my Mike Hailwood Duck and one of my old Saab Group A cars tucked away in cold storage. They'll likely sit there until I die. Though I often get tempted to haul out the Duck - nothing nastier than the sound of open Contis in the early morning...

So what are you driving these days?

[FG Lurker]

Absolutely nothing - I feel I've gone through my 'carbon credits' and no need to burn more.

9 years of public transport was enough for me.

[Adhesive]

Fresh from the factory (unwashed and with a chunk of paper sticking out of the door):


(Click for larger image)

Pure sex! I was this close to buying a Forester XT (2.5 turbo) for the wife a few months ago, but she won out and we got a Toyota Kruger/Highlander instead.

[oyajikun]

Pure sex! I was this close to buying a Forester XT (2.5 turbo) for the wife a few months ago, but she won out and we got a Toyota Kruger/Highlander instead.

The Forester XT (2.5 turbo) L.L. Bean Ed. is what I push. Lovely car, but the suspension is a bit soft and I had to get automatic transmission for the wife in the end.

[amdg]

you gaijin dudes better remember that Legacy (except for Outback) is treated as creepy otaku car in Japanese users.

C'mon now Tak. Of course, you can’t claim to speak for everyone in Japan. Could outlandish comments like this be the reason why no one takes you seriously? Kitty decals spray-painted on bonnets are not more of an indicator of ‘otakuness’? Forget about all the pink vans with spoilers on the back. Are they somehow less offensive? Geez sometimes you make me wonder about you.

[Mulboyne]

[amdg]

That’s what I’m talking about, mulboyne. Although they aren’t all that bad. Kansai seems to have an inordinate amount of those types of monstrosities. It must be something in the water I guess. Shouldn’t that kind of stuff be illegal? As much as being a traffic hazzard as anything else. Saw one of these vans a few years ago with a similar picture to the above being driven by a young mother with her kids in the back. How this kind of stuff gets a pass but a classic subaru gets labelled as otaku poi is beyond me. I really can’t fathom it. The world is a crazy place. Hell, I wouldn’t have it any other way. Every meal’s a banquet. Every night’s a honeymoon. Later.

[Takechanpoo]

I just said the truth.
Otaku I mean is creepy dude.
Impreza and Mitusbishi EVO too are recognized as otaku(or creepy dude) car by J-users.
If you want to believe what I said, make sure that in J-forum.

[FG Lurker]

I just said the truth.
Otaku I mean is creepy dude.
Impreza and Mitusbishi EVO too are recognized as otaku(or creepy dude) car by J-users.
If you want to believe what I said, make sure that in J-forum.

I think what you want to say Take is "gearhead".

[oyajikun]

I'm sorry, but my Subaru resembles nothing 'Otaku'.

[FG Lurker]

Well, I picked it up last night! I'm very very happy.

The hardest thing is going to be not pushing it for the first 1000km or so...

[Blah Pete]

you gaijin dudes better remember that Legacy (except for Outback) is treated as creepy otaku car in Japanese users.
But Legacy is great stubborn car which have been copied by proud German Audi.

In the USA only lesbians drive Subarus.

[oyajikun]

Lesbians have good taste? lol

[Greji]

Lesbians have good taste? lol

Lesbians taste...good?
hmmm..

[FG Lurker]

An old cowboy dressed to kill with cowboy shirt, hat, jeans, spurs and chaps went to a bar and ordered a drink. As he sat there sipping his whiskey, a young lady sat down next to him. After she ordered her drink she turned to the cowboy and asked him, "Are you a real cowboy?"

"Well, I have spent my whole life on the ranch herding cows, breaking horses, mending fences... I guess I am," replied the cowboy.

After a short while he asked her what she was. "I've never been on a ranch so I'm not a cowboy, but I am a lesbian. I spend my whole day thinking about women. As soon as I get up in the morning I think of women, when I eat, shower, watch TV, everything seems to make me think of women."

A short while later she left and the cowboy ordered another drink. A couple sat down next to him and asked, "Are you a real cowboy?"

"I always thought I was, but I just found out that I'm a lesbian."