Reuters: "Booth boys" tiptoe on stage at Tokyo Motor Show
Beware booth babes -- the booth blokes are here: female models promoting new cars are a staple of the Tokyo Motor Show, but this year some companies are turning to the boys for a masculine touch. Audi AG recruited three slender Japanese men in black velvet suits -- joined by similarly clad women -- to strike poses in front of its premium autos. "Our brand has a strong image," said Hirofumi Yamane, who works for TOW, an event producing company working with Audi. "We are using the models to express the philosophy of the brand," added Yamane, who said the German car maker first tried out the idea two years ago...more...
