[/floatl]Cheese Cake Factory, a leading cheesecake chain, today filed for bankruptcy. Well-known for their wrapped cheesecake bars, the company grew from an initial restaurant, set up in 1952, to a full-fledged retailer operating around 30 outlets, mainly in the Kanto area. Teikoku Databank estimates total liabilities at around 1.26 billion yen. Management blames a rise in raw materials prices and fierce competition although it also appears that they expanded too quickly. An attempt to set up a rehabilitation plan involving the closure of loss-making stores was abandoned in favour of filing for court protection. The failure is a blow for investment group TFP Consulting who took a stake in the business as recently as 2006. CCF was an official sponsor of J1 football team Albirex Niigata. The company has closed its website and suspended sales through Rakuten.