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SAN FRANCISCO — HD DVD, the beloved format of Toshiba and three Hollywood studios, died Friday after a brief illness. The cause of death was determined to be the decision by Wal-Mart to stock only high-definition DVDs and players using the Blu-ray format.
. . . according to Akihabara News . . . an announcement has been made on the future of HD DVD - it's been killed off by Toshiba.
That's not official, but Japanese TV network NHK claims the end of HD DVD will be announced in the imminent future, hastened no doubt by the succession of manufacturers and retailers backing out of using the format - Walmart was the most recent high-profile company to ditch it on Friday.
No doubt we'll have the official statement this week, but just in case you're tempted by that budget high-def player in the shop window...well, maybe think twice.
..."We concluded that a swift decision would be best," Toshiba President Atsutoshi Nishida told reporters at his company's Tokyo office...Nishida said last month's decision by Warner Bros. Entertainment to release movie discs only in the Blu-ray format made the move inevitable, although his company had confidence in HD DVD as a technology. "That had tremendous impact," he said. "If we had continued, that would have created problems for consumers, and we simply had no chance to win"...Nishida tried to assure the estimated million people in the world who already bought HD DVD machines by promising that the company will provide continued product support for HD DVD...Toshiba Corp. said shipments of HD DVD machines to retailers will be reduced and will stop by end of March...more...
Kuang_Grade wrote:While not surprising in itself, I'm surprised how badly this is being handled.....Given that a large portion of the HD DVD buyers were in the US and many of those buyers were demographically important (ie, big spenders in tech items) for any CE company, this is likely to have a big impact on Toshiba's brand image (which wasn't all that great to begin with in the US expect in laptops) for a very long time in the US.
While they are taking some very limited steps to make sure their is some supply for the recordable media market, the million plus player market is totally shafted. It wouldn't have killed Toshiba to make some nominal payments/arrangements to Paramount and Universal to at least ensure that there would be some new HD DVD releases for the next six months (even if only available for order on line) as a gesture to their hardware customers...Instead, they are just throwing up their arms and then saying that software supply isn't their problem and just curb stomping their existing customers.
It takes a special kind of company to make Sony look really customer friendly. This is easily the worst handled CE shut down (of significant size) in a long, long time.
ttjereth wrote:I actually prefer their method of just ending it quickly, rather than dragging it out and having people waste more money on a dead format, ala Superbetamax and such.
kamome wrote:Do you think an HD DVD player is going to have value as a museum piece a decade from now? Maybe the value would be purely nostalgic, but I still think it's cool to see an old Betamax player.
Kuang_Grade wrote:I know what you are saying but given they sold a significant number of units in the just the last 12 weeks, to just turn around and say 'you know, this isn't going to work...We're out of here' is fairly irresponsible for any CE company that would actually like to have customers again in the future. With any technology, consumers are ultimately going be thrown under a bus at some stage but to do so with such haste as Toshiba is doing is pretty unusual for a company that is not already on the verge of death.
Kuang_Grade wrote:I would have expected to see something like 'while we are exiting the hardware business, we have made arrangements that at least XX number of new HD DVD releases will be made in the remainder of 2008 and that we made an agreement with Amazon.com that they will carry HD DVD software through at least Feb of 2009.'
Kuang_Grade wrote:As it is now, nobody knows what's going to happen
Kuang_Grade wrote:and most retailers are going to running to the doors to make sure they don't get stuck with inventory that won't move.
Kuang_Grade wrote:I would have expected to see something like 'while we are exiting the hardware business, we have made arrangements that at least XX number of new HD DVD releases will be made in the remainder of 2008 and that we made an agreement with Amazon.com that they will carry HD DVD software through at least Feb of 2009.' (ie, there is still some stuff in the pipeline and you'll still be able to buy HD DVDs for at least the rest of the year). As it is now, nobody knows what's going to happen and most retailers are going to running to the doors to make sure they don't get stuck with inventory that won't move.
It is not about extending the war, it is just about making an effort to support your existing customers.
In early 2008, major distributors like Warner Bros., Wal-Mart, Best Buy, Netflix, and Blockbuster announced that they would support Blu-ray disc exclusively, ending their previous support of both formats.
Kuang_Grade wrote:While I understand Toshiba doesn't own a studio, they clearly have agreements and relationships with at least two studios (both of which probably have significant inventory of HD DVDs and who presumedly would prefer not having to fire sale that entire investment immediately), so there are self interested reasons why a short term continuation of an orderly market would be good for both them. And given the expense of HD DVD media production is fairly nominal, having studios put out new product in a controlled fashion (ie, small numbers to be sold only at online merchants) would neither be too taxing or costly.
Lurk, I disagree that it is automatically all money down the drain for consumers. While there won't be any new HD DVD content in a short period of time, the players still work (they are actually very impressive at upconverting SD DVDs) and existing media still works. Consumers throw good money after bad all the time..the key is to let consumers make that choice (at least for a short period of time) for themselves rather than for Toshiba to take their money and then a few weeks later say 'screw you'.
And the switching costs are fairly significant...To switch, folks would need to spend at least $350-400 to buy a blu-ray player/ps3 at the moment, and given that many HD DVD players were sold at half or two thirds less than that amount, I wouldn't expect huge numbers of that audience to switch any time soon. If anything, the market place for HD DVD media might actually be more orderly and potentially profitable now than it was before Toshiba'a announcement. It is now a small niche market (with a million plus potential customers) but there is still opportunity there. And as you point out, there is always the anti-sony market to cater to as well.
The "nobody know what is going to happen" comment was related to the retail market for HD DVD media, not the format itself. Will stores have any HD DVDs in 3 months? Will Universal just dump the entire format this week and firesale their existing stock (some online retailers are offering Universal HD DVDs for 66% of list price at the moment...around $12 a disk) or will they just collect them up and dump them in a landfill or will they slowly phase it out over the next 12 months? While this sort of thing is a unknowable in a fast changing environment, it would have not taken much effort to talk to some retailers about this and get at least some vague statements of assurance for both consumers and the studios like 'Amazon and Best Buy have assured us that they intend to sell HD DVD media for the rest of this year'...as it is, Toshiba has just said 'that's not our problem'
ttjereth wrote:Now, to turn things around a bit, if Sony was smart and wanted to maybe get rid of some of the shit reputation they have picked up lately (racist or sacrilegous ads, root kits etc.) they would offer discounts or trade ins for HD-DVD hardware and software, picking up goodwill and new customers in one fell swoop (if they were really smart they would have done it earlier and ended the format war quicker).
Charles wrote:I'm not sure it would have been legal for Sony to buy out HDDVD gear for BlueRay switchers during the format wars. But in any case, once you defeat an enemy, you aren't responsible for paying for his funeral.
Charles wrote:I'm not sure it would have been legal for Sony to buy out HDDVD gear for BlueRay switchers during the format wars.
Charles wrote:I'm not sure it would have been legal for Sony to buy out HDDVD gear for BlueRay switchers during the format wars. But in any case, once you defeat an enemy, you aren't responsible for paying for his funeral.
ttjereth wrote:Sony does suck, and I've always had much better experiences with Toshiba (working and as a customer, although if you're going to buy a Toshiba notebook, do it in the states where you can get a better spec PC for a much better price) and absolutely hate Sony (although I do work for them too) after multiple rapings by their "customer service" and "support" divisions, but looking at how the sides were stacked in this thing, it's not really terribly surprising that Sony won.
Now if they can bring the hardware and recordable media down to more sane prices I will think about maybe, eventually purchasing a burner.
Charles wrote:I never bought a Sony product that wasn't absolutely top quality, everything from the top-of-the-line 32" Trinitron XBR2 TV down to the cheapest headphones. I have no complaints with repair or customer service because I've never needed them. Sony is always my first pick (unless it's one of their products assembled in Mexico). But then, I don't use PCs so I can't comment on the quality of Vaios, other than to observe that everyone I know who owned a Vaio has broken it (I mean literally, like snapped it in half).
BTW, I remember a time when CDR media was $3 each.
ttjereth wrote:Don't get me wrong, I generally like Sony products as well, that's what sets me up to be screwed by their support and customer service.
ttjereth wrote:When the earliest camera I bought broke (something went wrong with the battery connectors) it ended up costing me $50 and THREE MONTHS OF WAITING to get it fixed despite it still being under warranty and the problem being caused by a flaw in the camera and no fault of my own even according to the support personal.
ttjereth wrote:The only reason I got this one was because I snagged it at an amazing discount (brand new for 100,000 yen off the sticker price).
FG Lurker wrote:I have a log of dried out shit for sale here. Usually I would want 350,000 for this dry shit log, but I'll make you a special deal and sell it to you for 100,000 off! How can you refuse??
amdg wrote:Does that shit come with a warranty?
FG Lurker wrote:Find a large, heavy, blunt object and hit yourself hard on the head several times. Any time you feel the slightest urge to purchase a Sony product, repeat this process. With luck and perseverance you should be able to avoid the Sony nightmare in the future.
FG Lurker wrote:A friend of mine had a problem with her Canon point&shoot digital camera. I took it to Canon for her when I dropped off a lens for cleaning. The camera was a bit out of warranty. They fixed the problem and shipped it directly back to her all for free within about a week.
I have a log of dried out shit for sale here. Usually I would want 350,000 for this dry shit log, but I'll make you a special deal and sell it to you for 100,000 off! How can you refuse??
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