"AIR STOCKING(tm)"

[Taro Toporific]

The hot-rainy season is coming upon us and I haven't a thing to wear that's comfortable ...:roll:

This Summer's Fashion Fad: Stockings in a Spray Can

Japan is one of the world's great hotspots for sudden fads...Nissin Medico. Its product is the remarkable -- and unique -- Air Stocking: an aerosol that sprays a pair of tights onto a woman's legs. The spray, which comes in three different colors, is a mixture of adhesive and silk powder and gives the wearer the appearance of donning real hosiery. Each can costs 1,600 yen and contains enough gunk to coat 20 legs. The tights are waterproof, much cooler than the real thing, and, of course, impossible to tear. ...

The stockings themselves have a serious purpose. Working women throughout Japan are often in jobs that require them to wear tights or stockings. It's a rule that takes very little account of the sweltering heat of the Japanese summer and ends up costing women a fortune replacing torn tights. But the Air Stocking serves another purpose. To demonstrate this, Hamada summoned one of his assistants over to show off her toes. Back when his company was a humble maker of air conditioner cleaning sprays, he explained, the girls used to moan that their expensive pedicures got obscured by their tights. This gave him his brilliant idea.

But having concocted the Air Stocking, Hamada ran up against serious problems. Every store he took it to told him in no uncertain terms: Go away. In response, he devised a cunning plan to use Japan's all-powerful women's magazines to get his product the exposure he felt it deserved. Once word of these wonderful spray-on tights had hit the streets of Tokyo, store managers began hammering on Hamada's door to sell him the stuff....

Shamelessly ripped off from the always informative:
JIN No. 230 (the J@pan Inc newsletter) 06/11/03
Free subscription at:
http://www.japaninc.com/subscribe_news.html

[kotatsuneko]

heh no rainy season for me!

on the phone to my dad last week, he mentioned this product is on sale in london already..

[GomiGirl]

I have seen this and it is something that I will be purchasing. There are other unmentional benefits.. tights and hot weather are not good for us girlies....

[Taro Toporific]

heh no rainy season for me!

Arrrrg. Rub it in as moss grows on my rocks just like the Japanese National Anthem.

on the phone to my dad last week, he mentioned this product is on sale in london already..

Actually AirStocking is an ancient Japanese tradition

[Taro Toporific]

This Summer's Fashion Fad: Stockings in a Spray Can
Japan is one of the world's great hotspots for sudden fads...Nissin Medico. Its product is the remarkable -- and unique -- Air Stocking: an aerosol that sprays a pair of tights onto a woman's legs.
JIN No. 230 (the J@pan Inc newsletter) 06/11/03

The BBC "discovers" the story almost a month later...

Spray-on stockings enthral Japan
By Quentin Sommerville
BBC correspondent in Tokyo
Friday, 4 July, 2003, 09:05 GMT 10:05 UK

...But what are the stockings actually like?

Judging myself unqualified in such matters, I asked Tamami Shimizhuishi, a local student, to road test the tights in a can.

I asked her what it felt like as the spray went on.

"It's really cold, so, you know, in the morning when I feel really hot, it might be really comfortable," she said.

And of course you have to be very careful about your clothes as well, because it does come with a warning that it can mark clothes.

"I don't think I want to do this kind of process in the morning. In the morning five minutes is pretty precious!," Ms Shimizhuishi said.

But the final result meets with a reserved approval ...

[gomichild]

I've tried it and it felt pretty gross...

Cerebral Soup - Air Stocking

[Taro Toporific]

I've tried it and it felt pretty gross...

Cerebral Soup - Air Stocking

Yellow spraypaint on your pretty pink... yucko.
Yellow on pink ain't a great color combo. Actually, green tinged underfoundation is one the great makeup "secrets" of geisha and hostess (it's real frightening to see at 6am when it has come off or when they are taking it off).

[Taro Toporific]

The hot-rainy season is coming upon us and I haven't a thing to wear that's comfortable ...:roll:

Via reuters.com
[url]http://www.reuters.com/newsPhotoPresentation.jhtml?type=entertainmentNews&imageID=1000643498][/url]