
Photo: Asahi
Kisarazu City in Chiba will begun selling advertising space on its garbage trucks. It will cost 120,000 yen to put an ad on a 4 ton truck and 84,000 for the 2 ton model. Space on seven trucks is up for grabs and the local council hopes to bring in a total of 660,000 yen. That now gives you enough information to work out how many trucks of each size are involved in the deal. The idea is being increasingly adopted by municipal authorities around the world and was first picked up in Japan by cities in Kansai before gaining popularity nationwide.