[YT]Be5Xy66cwD0[/YT]
Time: "Saved By Zero": The Toyota Ad That Won't Stop
Congratulations, Toyota. In the middle of a deep recession, when consumers are hesitant to open their wallets, companies have to pull out all the stops to get their attention. But it isn't every day that an unforgettable (or unforgiveable?) marketing campaign can drive so many people to distraction, causing them to loathe a usually admired brand. Like most beleaguered auto makers these days, Toyota is offering a very attractive zero-percent financing rate on a dozen of its models. The 30-second commercials touting the program and saturating sporting events and other prime-time TV has left viewers vitriolic..."It's right at that border, where it's catchy enough that it gets stuck in your head,"says Dan Sarles, a recent business school graduate who is among a growing legion of viewers to complain about the ad on the Web, "but not good enough that you like it"...more...