Variety: Trio offer Japanese shows on Joost
The NTV network, comedy talent shop Yoshimoto Kogyo and ad agency Dentsu are partnering to offer Japanese comedy and variety shows to U.S. auds on broadband. The service is a first of its kind for the Japanese broadcasting biz, which has long been hampered by rights issues from beaming programming abroad. Starting in December, the partners will launch an ad-supported service called "Japanese Humor -- Owarai" in the U.S. on a specialized broadband channel on the U.K.-based Joost site. They will begin with 105 episodes of six shows, for a total of 35 hours of programming. Joost, NTV, Yoshimoto and rights holders will divide the ad revenue. The trio plan to offer other programming internationally via broadband.