
Nearly four decades after the first instant ramen noodle factory opened in the U.S., Japan's beloved comfort food finally is making inroads - even achieving cult status - in a nation where burgers and pizza still rule. Once considered just a bargain meal for cash-starved college students, ramen noodles suddenly are commanding as much as $15 or more a bowl in sleek New York noodle shops. "We are living in a ramen moment," says Alan Richman, GQ magazine food critic who wrote his first ramen review after dining at Ippudo NY. In March, the restaurant became the first branch outside Japan of a highly regarded noodle shop chain. "It's been discovered by people like me who were ignorant," Richman says. "It's the food of the moment"...more...