FT: Japanese fall behind in race for China
Japanese companies have fallen behind their European and US counterparts in the burgeoning Chinese market, a study released today by McKinsey, the research group, says. The study says Japanese companies have been hampered by an insular corporate culture, which fails to reward and promote local talent. It suggests many groups simply export their management systems to overseas markets and many use Japanese as their official language, even in China...McKinsey's study comes as Japanese companies are stepping up their efforts to globalise their operations, targeting the Chinese market in particular amid a shrinking domestic market...The study lauds European and US companies for being good at developing a Chinese presence by localising operations and attracting local talent...Out of 24 leading foreign players identified by McKinsey across 12 consumer-oriented markets in China, only four are Japanese: Toyota, Sharp, Suntory and Shiseido. Japanese PC makers have only a 2 to 3 per cent market share of China's rapidly growing PC market, compared with their 12 per cent global market share..."The root of the problem is the differences in organisational management and talent development structure" between Japan and the rest of the world, including China, said...one of the authors of the report. "The Japanese lifetime employment system . . . is unappealing to Chinese employees, and the Japanese workplace is typically much more hierarchical than in Chinese or western companies," the report notes. Japanese companies have had difficulty recruiting and retaining local talent, it stated. "Japanese companies have often had the wrong people in China or those who don't have the flexibility to act quickly enough"...more...