
"With an official homeless population of 25,700 and rising, the team behind the 11 September launch say the need for action is clear - but they concede success is far from guaranteed."
"The idea that you should buy something from someone on the street - let alone one of the homeless - will take some getting used to, says editor Miku Sano."
http://news.bbc.co.uk/1/hi/uk/3175319.stm
Will it work?