Japanese online giant Rakuten announced Thursday it was leading a $100 million investment in Pinterest, a fast-growing US bulletin-board style social media website.
Rakuten said it was joining with existing investors Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, and "a number of angel investors."
"The funding will allow Pinterest to continue improving its service and expanding its community globally," a statement said.
"The investment also marks the start of a strategic partnership between Rakuten and Pinterest to help expand in Japan and into Rakuten's 17 other global markets."
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