. Japan's graduates losing faith in corporate iconsFor 15 years, Sony was the company of choice for job seekers. Now, even the electronics giant has stumbled./ The Christian Science Monitor / January 29, 2004 - - - TOKYO – After a 15-year reign, Sony Corporation has lost its crown as the preferred employer for Japan's most talented university students...have shed long-term career aspirations altogether....Flying in the face of the traditionally strong Japanese work ethic, young people now tend "to not enthusiastically look for work and [instead] become itinerant part-time workers or do nothing after graduation," says Reiko Kosugi, assistant research director at the Japan Institute for Labor Policy and Training...This pessimism, and the breakdown of the standard transition from student to working adult, leave some analysts worried over the long-term implications for Japan's future.
