Japanese magazines can lie 3 more years

[Taro Toporific]

LOSER TO THE TRUTH: Magazines to reveal circulation numbers
The Asahi Shimbun / May 17Many magazine publishers, long accustomed to inflating circulation figures to attract advertisers, will begin releasing more realistic numbers from this fall....
Some small-circulation magazines are believed to issue figures that are about triple actual sales....The figures are not independently verified...Kunihiko Muramatsu, the association official heading the advertising committee. ``We want to move fully to the printing figure in about three years. If there is competition based on transparent figures, more energy will emerge in the editorial process.''

[Captain Japan]

:liar: LOSER TO THE TRUTH: Magazines to reveal circulation numbers
The Asahi Shimbun / May 17Many magazine publishers, long accustomed to inflating circulation figures to attract advertisers, will begin releasing more realistic numbers from this fall....
Some small-circulation magazines are believed to issue figures that are about triple actual sales....The figures are not independently verified...Kunihiko Muramatsu, the association official heading the advertising committee. ``We want to move fully to the printing figure in about three years. If there is competition based on transparent figures, more energy will emerge in the editorial process.''

You mean they might actually develop the energy to quote somebody?

Who's going to audit the auditers?