
This area, geographically sandwiched between Tokyo and Osaka, has recently been thriving and the expansion has been led by major manufacturers such as Toyota Motor Corp.
Though the region has often been ignored by domestic and foreign investors, local governments are eager to attract more capital with two major projects in 2005 — the opening of Chubu Centrair International Airport near Nagoya next February and the 2005 World Exposition in Aichi Prefecture that begins next March.

On the fashion front, the refined "Nagoya lady" is getting popular. Many women's magazines have featured articles on her outfits and hairstyles.
A typical "Nagoya lady" is well-dressed, carries luxury handbags and has her hair curled at shoulder length. The distinct hairstyle is called "Nagoya roll," and even a doll with the curly tresses has hit the market.
Props for photo of Nagoya Roll to Blog Underwhelmed and Overrated...Indeed

and of course Lady at Nagoya Castle