

Daily Yomiuri:
Taisho Pharmaceutical Co. has developed a pep drink for children age 5 to 14. The mixed-fruit flavored Lipovitan Kodomo contains calcium, taurine and royal jelly to assist children's growth. Price: 210 yen (50 milliliter)
Obviously the Lipovitan junior, for 8-14 year olds (right), wasn't developing the habit early enough.