For me it's the cute OLs at hanami proclaiming they, "don't eat meat" while chomping on a stone-cold Big Mac that was purchased 4 hours before for the company picnic.

japantoday wrote:Vegetarian in Tokyo doesn't always mean meat-free
japantoday > commentary > by Beau Mille, April 1, 2005
Also see the city of Yokohama's "YOKE" website's advice: Herbivorous and Happy in Japan !?