Despite critical acclaim and smashing box office records in Japan, when it came to the United States, "Spirited Away" has just smashed.
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"Spirited Away" sank faster than Atlantis when first released on the U.S. market last year, but the week following its Oscar win saw Disney using all the might of Hercules to plug the flick, putting it in over 700 theaters in the U.S. and Canada.
" 'Spirited Away' picked up an unprecedented 30.4 billion yen at the box office in Japan and everybody thought that force would be enough to make it a commercial success in the United States when it opened there in September last year. Things didn't quite turn out that way, though," a movie industry source tells Shukan Shincho. "Winning the Oscar gave everybody new hope and they decided on a new assault on the market."