
Japanese ready to crack open cans of Aussie wine
SYDNEY (Kyodo) Suggest buying wine in a can and most people will balk at the crudity of the idea.
However, talk to officials at Barokes Australia, the winemakers responsible for patenting wine in a can and they will tell you change is in the air.
They will also tell you it is the Japanese, rather than the Australians with their "anything goes" attitude, who are bypassing the wine bottle to crack open the can.
"The Japanese have no preconceived ideas about what a can represents as far as wine quality is concerned," says Greg Stokes, CEO of Barokes in Melbourne, in the state of Victoria.
"They're always ready to try something new, whereas Australians are more snobby. Aussies are used to wine being served in a bottle."
But Barokes believes Australians will eventually come around. After all, if suburban Australia can wholeheartedly embrace wine in a cask, why not wine in a can?
The initial idea for canned wine hit Stokes while he was relaxing in a spa bath enjoying a glass of wine. The wine bottle fell into the bath and almost broke, leaving him with an idea that was quickly thrown into development by himself and winemaker Steve Barics.
It was not easy. Barokes wine in a can took nine years to perfect.
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