
China's thrusting advertising industry stimulates Pocari Sweat
China Knowledge: China's Entertainment and Media Industry Market Value to Overtake Japan in 2008
China's entertainment and media industry is expected to overtake Japan to become Asia Pacific's biggest market by 2008, according to the latest PricewaterhouseCoopers' report...Factors contributing to the growth of China's...industry include the emergence of new TV channels and magazines...Meanwhile, the 2008 Beijing Olympic Games is also expected to boost China's advertising industry...Findings from PwC revealed that China's online advertising income is expected to leap from US$19 billion in 2004 to US$90 billion in 2009.